Google has developed many tools that allow you to boost exposure through booking engines. Here we bring you 3 of them.
Increase the visibility of free booking links
Google already made it easy to book online by including booking links in Google Maps search; Now, to simplify this task for both travelers and hoteliers, the option to filter and book in a single click will also be displayed in the general search. By viewing the results metrics we will be able to know the number of users who have reached the booking page through this tool; in this way it is possible to assess adjustments that allow impacting more travelers.
Share rates and accommodation availability instantly
Without any kind of prior technical knowledge, displaying the rates and availability of accommodation reservations is as simple as including this data in the Hotel’s Google MyBusiness profile: the information tab displayed on Google Maps. Traditionally, this display mode only showed the location and URL of the hotel. With this new tool, potential guests will be able to obtain complete information that will allow them to access the hotel’s website with the firm intention of making a reservation.
Highlight on Google what makes your hotel special
It is unquestionable that the needs and priorities of today’s traveler have changed compared to 2019: the hotel’s hygiene conditions, reservation flexibility and other conditions are some of the factors most valued by guests.
Google MyBusiness listings now support late-breaking updates that let the user know what’s new and in turn make it easier for the hotelier to quickly adapt to change.
Focusing on these key aspects, both in the online image and in the hotel’s characteristics, helps to strengthen the sector and stay alert to new trends that could once again revolutionize the tourism sector.